Tuesday 31 May 2011
Tuesday 10 May 2011
DIESEL- FUEL FOR LIFE DENIM COLLECTION
The advertising of Diesel's FUEL FOR LIFE new collection.
And this is an interview between Coll Hunting.com and Annick Menardo of Firmenich, the creative who created the scents of this new fragrance, to tell us about her inspiration and her interpret of the brand.
Cool Hunting: Diesel is such an active, youthful and en energetic brand. How do you translate that into a signature fragrance style?
Annick Menardo: When we create a perfume for Diesel we try to keep and transmit the values of youth and energy which are really important for the brand. In order to transmit this energy, we use citrus notes like grapefruit, lemon and mandarin orange. To give a trendy and youthful touch we work with new and innovative ingredients. We have access to new raw materials which we didn't have in the past. All these ingredients allow us to express and to create innovative fragrances in a different way—this is important for young consumers who are looking for some new experiences.
Annick Menardo: When we create a perfume for Diesel we try to keep and transmit the values of youth and energy which are really important for the brand. In order to transmit this energy, we use citrus notes like grapefruit, lemon and mandarin orange. To give a trendy and youthful touch we work with new and innovative ingredients. We have access to new raw materials which we didn't have in the past. All these ingredients allow us to express and to create innovative fragrances in a different way—this is important for young consumers who are looking for some new experiences.
CH: How is the Fuel for life Denim Collection similar to the other Diesel fragrances? How is it different?
AM: The Fuel for Life Denim Collection is fresher and more luminous on top, though it keeps the modern and sensual character of the Fuel For Life Classic. The new Denim Collection naturally fits in the Diesel perfumes range. It respects the values of modernity, youth and sexiness that are so important to (and characteristic of) the brand.
AM: The Fuel for Life Denim Collection is fresher and more luminous on top, though it keeps the modern and sensual character of the Fuel For Life Classic. The new Denim Collection naturally fits in the Diesel perfumes range. It respects the values of modernity, youth and sexiness that are so important to (and characteristic of) the brand.
CH: How are the mens and womens versions similar and different?
AM: They keep the sensual and enveloping signature of Fuel For Life and add a fresher and more sparkling top note. The women's fragrance features blackcurrant notes, and the men's lemon notes. The common note between the two fragrances is raspberry. It brings the fresh and sparkling side in the women's and the sensual and captivating aspects in the men's versions.
AM: They keep the sensual and enveloping signature of Fuel For Life and add a fresher and more sparkling top note. The women's fragrance features blackcurrant notes, and the men's lemon notes. The common note between the two fragrances is raspberry. It brings the fresh and sparkling side in the women's and the sensual and captivating aspects in the men's versions.
CH: What does creating a fragrance for Diesel allow you to do that other brands don't?
AM: The modern universe of Diesel, which is very rich and colorful, offers us a wider freedom than most other brands, and that is the greatest luxury for a perfumer; it allows us to work the fragrances in multiple ways and thus to bring something new and innovative.
AM: The modern universe of Diesel, which is very rich and colorful, offers us a wider freedom than most other brands, and that is the greatest luxury for a perfumer; it allows us to work the fragrances in multiple ways and thus to bring something new and innovative.
Vint Cerf - 2020 Shaping Ideas
Vint Cerf, Father of internet and Chief Internet Evangelist of Google sharing the idea about internet in the past, present and future. Since there are internet, the way we communicate was change. It change our lifestyle every thing faster, more comfortable, more rely on internet and in the future internet will become more and more involved with our daily action.
Thursday 5 May 2011
The Bestseller Creative Book: Making Idea Happen by Scott Belsky.
A book from Scott Belsky, CEO and founder of Behance, contain the article about using ideas and make it happen. The book from this successful younge CEO is now a 'Wall Street Journal Bestseller' and got the definition from the creative director of Google , Ji Lee that It Is "A Swiss Army Knife of ideas."
More detail at http://the99percent.com/book
Isotype symbol and logo
Symbol was offen use as a past of logo elements to help the brand communicate their information because image is easier to understand and recognise than word. Isotype is like an international language, people cam understand the information easily without language knowledge and there are more than 4000 signs that was develop by the 2 masters of isotype symbol, Otto Neurath and Gerd Arntz.
Otto Neurath's isotype symbol
And this is some book list about isotype of these 2 masters:
The Transformer: Principle of Making Isotype Charts (2009)
Isotype Resourses
Experimental Typography
The very inspire typography design! Check more detail of the photo here.
http://www.behance.net/gallery/Type-TreatmentsTypography-Illustration-05/1225433
http://www.behance.net/gallery/Type-TreatmentsTypography-Illustration-05/1225433
Tuesday 22 March 2011
SF Cinema /Showtime Banner (2008)
My motion graphic works for SF Cinema in 2008. There are 3 versions for 3 different cinemas of SF.
SF City Cenema
SFX Cenema
SF World Cenema
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