Isotype symbol and logo

Symbol was offen use as a past of logo elements to help the brand communicate their information because image is easier to understand and recognise than word. Isotype is like an international language, people cam understand the information easily without language knowledge and there are more than 4000 signs that was develop by the 2 masters of isotype symbol, Otto Neurath and Gerd Arntz.

Gerd Arntz's isotype symbol

Otto Neurath's isotype symbol

And this is some book list about isotype of these 2 masters: 

The Transformer: Principle of Making Isotype Charts (2009)

      

Otto Neurath (2008)

From Hieroglyphics to Isotype: A Visual Autobiography (2010)

   

Gerd Arntz Graphic designer (2010)

Isotype Resourses

http://www.gerdarntz.org/isotype