Brand View: Birminghmmm: Birmingham gourmet capital promotion campaign (2011)

This is the logo design that I made for b-hive 2011 competition. The brief is to create identity: concept, name and logo mark for the campaign to position Birmingham as a gourmet capital and promote the diversity and quality of restaurant in Birmingham.

Birmingham + Ummm = Birminghmmm

This concept was inspired by the warm atmosphere in restaurant. For me restaurant is not only a place for eating but also meeting and most of people who go out to restaurants are want to experience the restaurant atmosphere and hope to having a great time.

Birminghmmm is an combination between Birmingham and Ummm.
Ummm is an remarkable feeling. it the sound that can present the feeling of satisfaction, happiness and exciting in the same time.
Ummm is the imaginative sound. You can imagine the facial expression, smile, and the satisfied feeling that come with this sound.

So, Birminghmmm is the Ummm experience that you'll get in Birmingham with more than 200 restaurants from 27 countries around the world and 3 Michelin stared restaurants.